As we all know, marketing our business to potential customers is a necessary part of having a successful business. The issue with traditional advertising, such as newspaper, radio, and television ads is that they can be expensive and may produce little or even no return on investment. Advertising online may be a better option. You can track the effectiveness of each advertisement then you can focus your marketing strategies on the techniques that are the most profitable. Plus there are options for online marketing that don’t cost you any money at all! Here are some free online marketing methods that you may want to consider for your business:
Partner up with another expert in your field
Working with another company in your field can be extremely beneficial.
When you join forces with another brand, you can offer a more substantial product than either of you could offer alone. In addition, you’ll automatically get the attention of both audiences, resulting in more sales and adding more leads to your email list.
Partnering on even one marketing campaign can bring long-term benefits to both of you.
Encourage user-generated content
If you’re a business owner on a budget, you know that creating your own content can be expensive and time-consuming.
Encouraging user-generated content is a great way to grow your website without having to create all of the content yourself. This type of content also increases your website visitors. Enable comments on your website and contribute to the discussions.
Allow visitors to submit their own articles and encourage guest posts from other experts.
Affiliate marketing is a great way to grow your business.
By creating an affiliate program, you can get other experts in your field and the public to send business your way. This can be mutually beneficial, and you will only be paying commissions (after the sale) if the affiliate makes a sale.
As with the partnering technique, many of these new visitors will sign up for your email list, even if they don’t buy something right away, bringing you long-term benefits and sales.
Be active on social media
Do you know how many people are active on social media? It’s millions!
You need to be there too. Your business needs a presence and here is how to do it:
- Be funny or interesting, but relevant to your business.
- Share insights and valuable information.
- Let your audience know when you have a sale on your products with coupons or discounts
- Encourage engagement by participating in discussions and answering theirs.
- Run contests, surveys, or polls (and your audience will share it!)
Use free online tools
You don’t need to spend a lot of money to grow your business.
In fact, there are many free online tools that can help you with everything from customer service support to making sure your website is up-to-date with the latest trends in web design. Even if you’re on a tight budget, these services will not break the bank and could be just what you need for success. Let’s take a look at some of these tools so you can make an informed decision about which ones best suit your needs.
Recycle old marketing campaigns
This is what Nintendo did when launching the 3DS in Japan in 2011. The handheld console that rocked the world out of its hinges with glasses-free 3D technology was already old news by then, having launched in the rest of the world (including Europe and North America) six months earlier. But this didn’t stop Nintendo from reusing their incredibly successful 3D-centric advertising campaign. Recycling old campaigns is common practice in many large organizations. Microsoft followed suit when reusing Xbox 360’s Kinect ad campaign for its successor, the Xbox One.
Build an email list
If you are getting traffic to your website, or social media channels, you should be building an email list. Here are a few ideas to get you started:
1. Offer a Freebie in Return for an Email Address
2. Place Sign-up Forms on Your Website
3. Ask Your Current Subscribers to Refer Friends and Family
4. Create Engaging Content That People Will Want to Share
5. Use Social Media to Promote Your Sign-up Form
6. Run Ads Directly Targeting Potential Subscribers
7. Host a Contest or Giveaway
Create some video content
Video content is more popular than ever before, as the younger generation prefers to watch a video instead of reading a blog article. If you can produce thought-provoking videos, your brand will be more appealing.
It is entirely feasible to conduct internet marketing without spending money. Some of these tactics may need some time and work to implement before you see results.
It might take some time to develop a mailing list. However, once you have a list, sending an email to your list is as simple as pushing the Send button. Making sales may be as simple as making a social media post once you’ve established a social media following.
There are a lot of internet marketing techniques that can be implemented without spending money. Some people will feel more inclined to purchase something, while others will prefer a free alternative.
If you’d rather not have to worry about your marketing, let’s get in touch.