What is the Value of SEO for Contractors?
The value of SEO for contractors cannot be overstated. Contractors are often competing against large businesses with big budgets for paid advertising. However, with good SEO, small businesses can outrank their competitors. In fact, a recent study by Moz found that the top spot on a SERP receives an average click-through rate (CTR) of 31.96 percent, while the second position receives only a 10.73 percent CTR.
This means that if your site is ranking in the top positions for your target keywords, you’re likely to receive a majority of the traffic for those terms. And as we mentioned before, most people don’t scroll past the first few results on a page, so ranking high is essential for attracting traffic to your site.