PPC Agency in Utah
The pay-per-click (PPC) approach targets consumers already looking for similar products or services instead of earning organic visits. For this reason, PPC is incredibly effective for companies of all sizes and industries. With the right Utah PPC company on your side, you can capture quality leads, engage them, and convert them into customers — even without massive budgets!
Ready to work with a PPC agency Utah entrepreneurs trust? You’ve come to the right place. We’re here to help you elevate your online presence.
What Is PPC?
PPC stands for pay per click and is a search engine marketing (SEM) model where advertisers pay hosts for every ad click. While search engine optimization (SEO) builds organic searches, a PPC strategy pays for leads.
Compared to SEO efforts, Pay Per Click often leads to faster results. And PPC is a favorite among business owners.
Running these ads may seem like a walk in the park, but it has a steep learning curve. Let’s look at some of the components that make it more complicated than other ad types.
- Keyword selection: First, companies should come up with ideal catchphrases that could make or break a PPC campaign. These keywords differentiate quality audiences from those who are not interested at all in what you offer.
- Keyword bidding: Choosing ideal keywords is only the beginning. You should also develop a strategy to outbid your competition without breaking the bank.
- Resounding copy: Paid ads have rules about character counts that make it challenging to create powerful messages. If you don’t have experienced professionals on your team, we recommend looking for PPC management Utah services.
- Landing pages: Apart from attractive ads, brands should also create navigable landing pages that encourage a profitable action, like a purchase or sign up.
- Analytics feature: Lastly, don’t forget to gather data on your potential clients. You can identify improvement opportunities for future ad campaigns.
PPC Terms To Know
Before starting your PPC journey, let’s go through some common terms first:
- Cost-per-click (CPC): This figure represents the amount you pay for every consumer who clicks on your ad. During the bidding process, this number determines your ad’s placement. You can compute it through this equation: (Competitor’s Ad Rank / Your Quality Score) + 0.01
- Ad Rank: This value determines your ad’s position, computed as Maximum Bid x Quality Score.
- Quality Score: Search engines rank the quality and relevance of keywords and ads to your target audience. They measure it against your ad’s clickthrough rate (CTR).
- Maximum Bid: This value is the absolute most you’re willing to pay for each ad click. You can set it to manual, but enhanced options can automatically adjust your bids to help you reach your targets.
- Campaign: This component refers to the core message you want to relay to your audiences. You can create various campaigns to target different buyer personas because there’s no one-size-fits-all advertising solution for any organization.
Ready to take your business to new heights? Let’s get right to it.
Our Google Ads Services
Recent Google statistics reveal that the search engine giant processes a whopping 8.5 billion searches daily. It’s no wonder search engine advertising is the most popular type of PPC ad today.
At Blue Fox Advertising, we offer PPC management Utah services designed to tap this market. Let’s go through some of the campaigns we can help you run.
Search Ads
Search ads allow companies to show their ads when someone searches for particular phrases. For instance, if we bid for the keyword PPC marketing Utah, we can quickly capture highly targeted traffic. We can also create effective campaigns around word combinations to attract ideal audiences.
Remarketing Ads
Remarketing is a feature that lets organizations reconnect with users who’ve visited their websites before. According to the latest marketing figures, remarketing ads can boost engagement rates up to 400%. By working with a Utah PPC company, you can bring old customers back and encourage them to recommend you to others.
Display Ads
On the other hand, we can also develop display ads. Unlike search ads, these ad types appear across the entire Google Display Network (GDN) of over two million sites. We can help you choose from available pages like YouTube, Gmail, or Google Finance. Together, we can find a way to maximize your marketing budget.
Shopping Ads
Google Shopping Ads (formerly Product Listing Ads) allow companies to display valuable information such as merchant name, image, and price. Pictures are worth a thousand words, so these ads work well for some brands. For instance, pictures of beauty products, jewelry, or smartphone accessories are more attractive than descriptions.
PPC Benefits
In 2021, Google’s ad revenues reached a jaw-dropping $209.94 billion. This figure represents 81.5% of the megacorporation’s today revenues for the same year. So, what makes this platform so interesting for companies throughout the world? Let’s go through some of the advantages of PPC.
Reach Your Goals
One of the most compelling reasons to look for PPC marketing Utah services is to achieve business goals. Whether you’re aiming for brand awareness, thought leadership, or lead generation, PPC is an ideal tool for these objectives.
Achieve Quick Results
Some marketing efforts like SEO take months to build — but not PPC. With the right Utah PPC company managing your campaigns, you can see an instant boost in your traffic, conversions, and sales.
Control Your Budget
A few entrepreneurs we’ve worked with initially thought PPC ads are for multinational companies with massive marketing budgets. The truth is, it’s ideal for businesses of any size because it offers granular control on spending. Whether you run a local brick-and-mortar company or an international online store, PPC can help you achieve desired results.
Measure and Track Efforts
Unlike traditional marketing strategies like TV, radio, or print, PPC allows advertisers to measure and track their spending. Once you combine the power of Google Ads with Google Analytics, you can delve deeper into details like impressions, clicks, and conversions.
Enjoy an Independent Platform
Google’s SEO guidelines regularly go through upgrades that can affect rankings you’ve built for years. Luckily, these goals don’t apply to PPC strategies.
PPC FAQs
Still unsure about PPC? Check out our answers to frequently asked questions about the strategy.
What does PPC stand for?
PPC stands for pay-per-click. As the name suggests, you pay platforms every time a site visitor clicks on your ad.
What are the different types of PPC campaigns?
The most popular PPC ad types are search and display ads. Search ads appear in search engine results pages (SERPs), while display ads can appear on any of the two million websites under the Google Display Network (GDN).
However, you can also use remarketing and shopping ads. Work with a PPC agency Utah entrepreneurs trust to learn which campaigns suit your products or services best.
How does PPC work?
When someone types in search words, Google generates relevant results based on a scoring system. Naturally, the search engine leader wants to provide users with valuable sites that address their needs. PPC ads appear on top of the organic results, complete with a link, image, title, and description.
What are the benefits of PPC?
PPC has many benefits, but we often highlight its ability to deliver results for various budgets. Even if you don’t have massive marketing funds, you can use PPC ads with your existing strategies to take your business to the next level.
Is PPC better than search engine optimization?
PPC campaigns are tailored to your specific needs and can be changed as needed, while SEO takes time before you begin to see significant results. Search engine optimization and PPC advertising should work together to form your complete search engine marketing strategy.
How much does PPC cost?
We would recommend PPC for companies who want to attract potential customers right away.
If consumers actively search for your products or services, PPC is an ideal option for you. However, if you have a niche market, we suggest taking another digital marketing route.
Who should use PPC?
PPC is a great option for a company that wants to quickly attract relevant traffic from their search terms. It’s also well-suited to those who want targeted results without having to implement an SEO strategy first.
Simply put, if people are actively searching for your product or service, PPC is a great option. However, if you are in a niche market and people don’t search for your product or service very often (or ever), you will probably be better off running brand awareness campaigns via social media ads.
What Are the Goals PPC Can Help Achieve?
The best thing about PPC is that you can use it to address different company goals. You can apply PPC strategies to enhance brand awareness or thought leadership efforts. Or, in a short period, it can boost your leads, conversions, and sales.
Can I Use PPC To Increase Brand Awareness?
Absolutely! You can use PPC for some of your long-term goals, like building brand awareness. We recommend working with a Utah PPC company to create a brand awareness program that includes PPC strategies.
Is It Necessary To Have a Website To Use PPC?
Yes, PPC cannot function without a landing page that contains valuable information about products and services people want to buy. The ads themselves don’t convert visitors, but they serve as an entry point to your site.
How can Blue Fox Advertising help me with my PPC campaign?
Blue Fox Advertising can create your PCC campaign and manage it every step of the way. We begin by determining where we can get the most bang for our buck in terms of clicks, which means we’ll focus on the keywords and areas that give you the best chance to succeed before we start building out your campaign.
How do I choose which keywords to target?
When determining which keywords to use, it’s important to remember that you can’t simply choose one. The more specific your chosen keywords are, the better the results will be. For example, we as a Utah-based digital marketing agency, we might want to target phrases like “Utah SEO Company” or “SEO Services.”
What Is the Google Keyword Planner Tool, and How Do I Use It?
The Google Keyword Planner tool is software advertisers can use for keyword research. As long as you have a Google account, you can use it any time for free. It provides users with information on relevant search words and cost estimates to bid on them.
Can we target by geographic location?
Yes, you can target your ads to people who are searching from specific geographical areas. You’ll want to choose this option if you only serve a certain area or want to attract customers from a particular region.
What is Quality Score and why should I care about it?
Quality Score is a tool that Google uses to determine how relevant your ads are to the keywords you’ve chosen. The higher your Quality Scores, the lower you’ll pay for each click and vice versa.
How soon can I see results from my campaign?
We aim to begin seeing results within 2 weeks.
How do we track ROI and know that PPC is working?
When we set up your campaign, we’ll create a conversion tracking tag which will be added to relevant pages on your site. This way you can see exactly how many people are visiting your website from an ad and determine
Do you offer web design services?
Yes, we offer web design services that are meant to work seamlessly with our PPC campaigns. Our websites are designed to convert visitors into customers who will return again and again.
5-Star Utah PPC Company
Here’s what our clients have to say about our work:
Our customers say the same thing about our PPC management Utah services — that we offer the best value among all other agencies in the state. You see, we value transparency, quality, and results above all else. We will use our expertise to help you level up your business and grow!
Work with us now to discover the power of having a 5-star team at your side.
Achieve Your Goals With Blue Fox Advertising
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