The Ultimate Guide to SEO

Learn everything you need to know to launch your own successful SEO campaign. 

Ultimate Guide to SEO Ebook Cover

About The Book

SEO is not an easily digestible topic. It’s one that has taken us years to master. While you can find an enormous amount of information about SEO online, it is hard to get all of the information you need in one place. We put together this SEO eBook to help businesses of all kinds understand SEO, then implement the SEO strategies themselves.

If you take the time to study and master the content of this eBook, you will become proficient in SEO. You will understand the mechanics behind how search engines work, the various ranking factors that Google looks at to determine who gets to be ranked #1, and what actions need to be taken to rank your website on the first page of search engines.

“At the core, Google exists to return relevant information to searchers. Thats why we all use it, right? We trust that, most of the time, it will return information relevant to our searches. If it didnt reliably do this, no one would use it.”

What’s inside


Why SEO Matters


How Google Works


Understanding Search Intent


The Power of Backlinks


Optimizing Page Speed


User Experience (UX)


Content Strategy


and More!

Chapter 1

Why SEO Matters More Than Ever

If you want to get traffic to your website, it’s essential to understand Search Engine Optimization (SEO).

Here’s why…

Between 2010 to 2015, you could get enormous amounts of traffic from social media. If you created a blog post with an interesting title and an eye-grabbing picture, you could bet that a lot of people would click on it when they saw it on Facebook.

Websites like Buzzfeed took advantage of this by creating endless listicles (like “22 Reasons Seinfeld Is The Best Show Ever”). Loads of people would see these articles, click on them, and then share them with their friends.

Since then, however, things have changed dramatically. Facebook (and other social media platforms) realized that they were basically giving free publicity to businesses. If businesses want to get people’s attention, shouldn’t they have to pay for it?

So, Facebook started making it much more difficult for businesses to grab people’s attention. Whereas before, 10,000 people might see a post shared by a business, now only 1,000 people would see it (those aren’t the actual numbers, but you get the point). If a business wanted to get a lot of exposure, they would have to pay for it.

The end result of all this is that it’s now super tough to get as much traffic from social media. You either need to have a massive following or be willing to shell out a fair amount of cash.

This is why SEO matters so much. SEO is the process of optimizing your website (pages, blog posts, and more) for search engines like Google. If you understand it and do it right, you can get a significant amount of traffic from search engines.

In other words, when people use Google to search for specific terms, your site will show up near the top of the results. People will click on your site and read your awesome content.

Pretty simple, right?

Well, sort of. The general concept behind SEO is simple but it’s a little more complicated in practice. Which makes sense, of course. There are trillions of web pages out there and Google has to be able to understand them and give the relevant ones to searchers.

One of the primary goals of SEO is to make your website stand out from everything else. You want to make your site as appealing as possible to Google. The more appealing it is, the more it will be shown to searchers and the more traffic you’ll get.

So, how do you make your site stand out in the eyes of Google? That’s what this eBook is all about.

You’ll find practical, proven SEO strategies that will increase your Google rankings.


Lets dive in.



We’ll be the first to admit that this is not a very long book. We’re not big fans of fluff, we get straight to the point, delivering enough information so that you can understand the concept and take action.

About the author.

Josh Larsen

Josh is the proud owner of Blue Fox Advertising. He has an extensive background in marketing advertising and SEO. He launched multiple 7 figure ad campaigns, and has ranked over 1,000 keywords on Google’s first page. 

On his free time, he enjoys spending time with his family, filming his wife who is a figure skating content creator, hiking, fishing, and going to the beach.

Connect with Josh on LinkedIn

Josh Larsen