Social Media Advertising
Advertise to the Right People at the Right Time with Social Media Advertising
Almost everyone in the world is on social media in one form or another. It is a great place for brands to engage with their customers and build long lasting relationships. The level of targeting that is available on many social media platforms (Facebook, Instagram, Linkedin, Pinterest, TikTok, and more) is incredible. By knowing a little bit about your customer persona, we can target everyone in the world that fits that persona.
Whatever your goals are, we’ll develop a strategy to help you achieve those goals through social media advertising.
Why Advertise on Social Media?
active social media users around the world
increase in more sales through social media
consumers engage with brands on social media
Our Social Media Advertising Process
We discuss your goals, learn about your product or service, and learn about your ideal customer to develop a customer persona. The more you can tell us about your industry, and customer base, the better.
Ad Design and Copy
We’ll design the image to be used on your ads, and write the copy (text) as well. We want to make sure that we align with your brand and voice, so we’ll come up with several options for you to choose from, and we won’t launch anything until you are happy with what we come up with.
Campaign Launch and Testing
Once you are happy with the copy and our designs, we’ll launch the first campaign. Depending on you package, this is typically one campaign, with four different variations of the ads. We monitor the ads closely and make any necessary adjustments.
As we move forward with your campaign we’ll start to see trends. We’ll see what is working, and what isn’t working, and make necessary adjustments. Sometimes a simple change to the call to action is all we need to keep your ads on track. Other times, we need to rewrite the copy entirely. After a month or so of running ads, we’ll have sufficient data in your ad account to create lookalike audiences, and retargeting audiences. That’s where the fun begins. You can expect to see your CPC, go down, and your conversion rates go up as time goes by.