Our SEO Process
The overarching goal of any SEO strategy is to increase organic traffic to your website. Our process for an effective SEO campaign is as follows:
We start with an audit to determine the current state of your SEO. We will conduct an on-page analysis and review all website content, current rankings, backlink profile, site health, and more. This gives us a solid understanding of what you have done in the past, and where we can improve.
Next, we perform in-depth keyword research to determine which keywords will be the most profitable for you. Oftentimes, there we’ll uncover low-hanging fruit or easy wins like keywords on the second page that just need an extra push to get to the first page. After we have completed our research, we’ll send you a list of keywords for approval. That is when the fun begins.
Now that we have our list of keywords approved, we get to work. We’ll look for opportunities for improvements that can be made on-site health, page speed, internal linking opportunities, content optimizations, meta description optimizations, title tag optimizations, and more. If you don’t have enough content on your site, we’ll let you know and either write more content for you or instruct you on what content needs to be written. Generally speaking, each product or service that you are selling should have its own page with a minimum of 500 words/page.
We’ve said it before and we’ll say it again – content is king! All of our search engine optimization plans include blog writing services. Based on our keyword list, we’ll come up with a list of topics to write on, and provide a specific number of blog posts each month to help your website get found by the major search engines.
At the same time that we are writing content, we’ll be building your website’s authority through backlinking. As mentioned earlier, link building is the process of acquiring links from other websites that lead to your website. We’ll be working each month to build a backlink portfolio that you can be proud of.
Search Engine Optimization Reporting
Not only will we send you monthly work summary reports, and progress reports, but we’ll also provide you with your very own reporting dashboard – custom for your business. Our reporting platform integrates with dozens of apps that you probably use every day, and we’ll integrate with these apps so that you can see all of your marketing data in one place.
Not All Websites are the Same
The scope of our SEO services depends heavily on the status of our client’s website and current rankings. If a client comes to us and is already ranking well, our goals will be to improve the strategy, boost rankings, and find additional keyword opportunities.
If a client comes to us and is not ranking at all, there is a foundation that needs to be built. Much of the work in the first month for this type of client will be focused on technical SEO and on-site optimizations.
We need sufficient content so that Google can recognize the site as a relevant source. Once this is done, we continue writing content while building the site’s authority. Each month, we write new content for the client’s blog, and we build backlinks through various sources. We monitor the site’s health, track keywords, and continue building the site’s authority until we start seeing positive results.
For those who are just getting started with their website and search engine optimization. We want to let our clients and potential clients know that it takes time but that we can help you get results. We are always actively checking and tracking our SEO services for all our clients to make sure things are going well.