Rank #1 on Google in 6 Months Or Less Guaranteed

What is Search Engine Optimization (SEO)?

For those of you who are new to the world of search engine optimization, let’s learn about what it is and how it will help your business.

Search engines are what most of the world uses on the internet today to help them find products, services, and information. Digital marketing is the modern way to get your business to show up first on those pages when people are searching for your products, services, etc.

SEO involves increasing a website’s relevance and trust in order to receive a higher rank on the Search Engine Results Pages (SERPs) in order to increase awareness and traffic to a company or website. Companies like us that offer Utah SEO services work on a monthly basis to accomplish this goal to increase your ranking on search engines.

We create strategies for our clients that include optimizing internal content on websites along with link building or creating backlinks from other websites via content marketing, blog commenting/posting, social media sites, profile links on high authority sites, directories, press releases, infographic submissions, video submissions, article submissions, and more.

Google, as a search engine has a job to do – to provide the most relevant answers to the user’s search query. If you run a flower shop, your website should include terms like “flower shop”, “florist”, “flowers for wedding”, etc. That way, Google knows what your site is about and can recommend it to users who are searching.

Trust and Domain Authority

A major factor in determining rankings is how trustworthy a website is. The more trustworthy, the easier it is to rank – and the way you can build your website’s trust is through backlinking. Each website that links back to your website is a signal to Google that your site is a trustworthy one.

But you don’t just want Google to trust you. Your audience needs to trust you as well. Writing content for others to drive traffic to your website needs to have content that not only Google recognizes as trustworthy but also needs to gain trust from those who come to your website. Build trust by offering solutions, tips, advice, and stories that relate to your website and content.

Our SEO Process

The overarching goal of any SEO strategy is to increase organic traffic to your website. Our process for an effective SEO campaign is as follows:

SEO Audit

We start with an audit to determine the current state of your SEO. We will conduct an on-page analysis and review all website content, current rankings, backlink profile, site health, and more. This gives us a solid understanding of what you have done in the past, and where we can improve.

Keyword Research

Next, we perform in-depth keyword research to determine which keywords will be the most profitable for you. Oftentimes, there we’ll uncover low-hanging fruit or easy wins like keywords on the second page that just need an extra push to get to the first page. After we have completed our research, we’ll send you a list of keywords for approval. That is when the fun begins.

On-Site Optimization

Now that we have our list of keywords approved, we get to work. We’ll look for opportunities for improvements that can be made on-site health, page speed, internal linking opportunities, content optimizations, meta description optimizations, title tag optimizations, and more. If you don’t have enough content on your site, we’ll let you know and either write more content for you or instruct you on what content needs to be written. Generally speaking, each product or service that you are selling should have its own page with a minimum of 500 words/page.

Content Creation

We’ve said it before and we’ll say it again – content is king! All of our search engine optimization plans include blog writing services. Based on our keyword list, we’ll come up with a list of topics to write on, and provide a specific number of blog posts each month to help your website get found by the major search engines.

Off-Site Optimization

At the same time that we are writing content, we’ll be building your website’s authority through backlinking. As mentioned earlier, link building is the process of acquiring links from other websites that lead to your website. We’ll be working each month to build a backlink portfolio that you can be proud of.

Search Engine Optimization Reporting

Not only will we send you monthly work summary reports, and progress reports, but we’ll also provide you with your very own reporting dashboard – custom for your business. Our reporting platform integrates with dozens of apps that you probably use every day, and we’ll integrate with these apps so that you can see all of your marketing data in one place.

Not All Websites are the Same

The scope of our SEO services depends heavily on the status of our client’s website and current rankings. If a client comes to us and is already ranking well, our goals will be to improve the strategy, boost rankings, and find additional keyword opportunities.

If a client comes to us and is not ranking at all, there is a foundation that needs to be built. Much of the work in the first month for this type of client will be focused on technical SEO and on-site optimizations.

We need sufficient content so that Google can recognize the site as a relevant source. Once this is done, we continue writing content while building the site’s authority. Each month, we write new content for the client’s blog, and we build backlinks through various sources. We monitor the site’s health, track keywords, and continue building the site’s authority until we start seeing positive results.

For those who are just getting started with their website and search engine optimization. We want to let our clients and potential clients know that it takes time but that we can help you get results. We are always actively checking and tracking our SEO services for all our clients to make sure things are going well.